System Persona

A System Persona is a way of categorizing and describing the system, organization, platform, institution, or actor trying to influence you.

Many organizations use personas to understand the people they want to reach, move, sell to, persuade, serve, or manage.

MNKY Math asks you to reverse the lens.

Instead of only asking how a system sees you, ask: **_What kind of system is trying to shape me?

A System Persona helps identify what the system wants, what it rewards, what it measures, what it makes easy, what it makes costly, what it hides, and what kind of participation it is trying to produce.

The purpose is not paranoia.

The purpose is agency.

→ See the system. → Interpret what it wants from you. → Choose how you respond.