Incentive

Incentives are conditions that make certain behaviors more attractive, rational, rewarded, protected, or likely inside a system.

An incentive is not only money.

Incentives can include rewards, penalties, recognition, status, ease, safety, fear, convenience, deadlines, metrics, defaults, social pressure, or avoidance of blame.

In MNKY Math, incentives matter because they help explain why people do what they do inside systems.

A behavior that looks irrational from outside the system may make sense once the incentives are visible.

The key question is not only: What did people do?

But also: ==What did the system make worth doing?==